Plenary Session II (Core Administration) - Understanding the Science of Branding when Branding for Science

Sridar Chittur

Abstracts

Understanding the Science of Branding When Branding for Science

Speaker: Chris Dillon
Track:

This presentation will cover the early stages of the rebranding process at the University of Florida Interdisciplinary Center for Biotechnology Research (UF ICBR). Topics include a brief overview of branding, UF ICBR’s process to accommodate researchers, and the argument behind branding for a research center within a university system.

Authors:
  • Chris Dillon
    Author Email
    csdillon@ufl.edu
    Institution
    UF ICBR