Accommodations & Travel


Sheraton Myrtle Beach Convention Center Hotel
2101 North Oak Street
Myrtle Beach, SC 29577
Tel:  (843) 918-5000
Fax: (888) 627-8203


ABRF has secured a block of rooms at the Sheraton Myrtle Beach Convention Center Hotel at discounted group rates for attendees and exhibitors from April 21 - 25, 2018, at the group rate of $159 single; $169 double; $179 triple; and $189 quad; per night, plus 13% tax (currently).

Be sure to book your room early to secure the discounted group rate.  Reservations will be accepted on a first come, first served basis and based on room availability. The housing deadline is Monday, March 19, 2018.

How to Book a Room at the Group Rate?

  • Book reservation online (24 hours) at
  • Call the Reservation Line at 888-627-8203. Ask for the ABRF 2018, ABRF Annual Meeting, or the Group ID #5027.

Benefits of Staying at the Sheraton Myrtle Beach Convention Center Hotel:

  • Complimentary Wi-Fi access in guestrooms
  • The Sheraton is attached to the Myrtle Beach Convention Center where the meeting will be held. Enjoy quick and easy access to all ABRF functions without worrying about directions, taxis, or distance!
  • The Sheraton is situated just two blocks from the ocean and close to Broadway at the Beach
  • Unlimited access to the Sheraton fitness center, business center, and indoor heated pool with an outdoor sun deck
  • The Sheraton is located just five miles from the Myrtle Beach International Airport

Government Per Diem Rate Room Reservation

A limited number of rooms at the prevailing government per diem rate are available from April 20-25, 2018 on a first-come, first-served basis.  Click here to reserve rooms at the government per diem rate.

The Government per diem rate requires a Valid Federal Government ID upon check in at the hotel. Should an Invalid Government ID be presented, the rate will be changed to the daily rate at the time of check in.

Fraudulent Housing Company Alert:

  • ABRF does not contract with any housing companies to offer special discounted hotel rates.  Attendees should always make their reservations directly with the Sheraton Myrtle Beach Convention Center Hotel. 
  • Solicitations by outside organizations could imperil your personal information and result in problems in your reservation.  Should you receive any phone calls or emails from an organization other than ABRF or FASEB regarding housing, please report it immediately to
  • ABRF is not responsible for and cannot guarantee reservations made through a third party housing provider. 


  • Self-Parking: $8.00 per day
  • Valet: $13.00 per day

Check In/Out Time:

  • Check in -  4:00 pm
  • Check out -  11:00 am

All guests arriving before 4:00 pm will be accommodated as rooms become available.  Bell Staff can arrange to check baggage for those arriving early when rooms are unavailable and for guests attending sessions/functions on departure day.

 If you have any questions, please contact

We look forward to seeing you in sunny Myrtle Beach!


Platinum Sponsors of the ABRF